Thursday, September 22, 2011

Audi brand leader's image in Germany

Readers of the popular newspaper in Germany "Auto Zeitung" acknowledged leader of the Audi brand's image among the world's largest automakers, putting it in first place for a number of indicators. It is worth noting that Audi has overtaken other leaders segments "premium" BMW and Mercedes. Rating automotive brands publication "Auto Zeitung" was based on a survey of its readers. Among the 17 issues on which they had to answer were these: "Who produces the most advanced, safest, most athletic, most reliable, most fuel-efficient vehicles, improved the quality of any vehicle who produces the most beautiful and comfortable cars, which brand has been successful in motorsports, "and others. As a result, the answers to these questions were combined into an overall assessment, based on which experts and the publication ranked the "Top-40". Below are the top ten rankings: Audi BMW Mercedes-Benz Volkswagen Porsche Toyota Opel Ferrari Volvo Peugeot. Interesting, and readers of preferences on specific issues. Thus, the most reliable brand they recognize Audi, while other studies often lead of Toyota and Lexus. Also, Audi has been recognized by the manufacturer, producing most of good quality cars and the most appropriate segment of the "premium". It may be noted that the final ranking of BMW and Mercedes-Benz noticeably lagging behind its competitor from Ingolstadt.

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