Friday, December 30, 2011

Interview with Executive Director of Audi America

The status quo - obviously not a situation with which to associate Johan de Nisshen (Johan de Nysschen). Less than 18 months, Johan deliberately rasshevelival Audi America. Executive Vice President, a native of South Africa - not satisfied with the idea about the Audi on the vast U.S. market. In Europe, the German department at this stage is on a par with competitors such as Mercedes-Benz and BMW. In the U.S., the company is not on that level, selling only a third of the volume sold may cars. Interviews were conducted in Northern New Jersey, where the journalists were given the opportunity to test a new model of Q7, the first sports car company profitable - and do not seem to last as stated enthusiastically Nisshen. According to the journalist, 46-year-old CEO is full of ideas about development and growth of the company. Imagine an interview with a journalist project THECARCONNECTION and CEO of Audi America Johan de Nisshen. THECARCONNECTION: Completed a series of car Audi? Do you plan to have the completion of off-road vehicles or other models? Johan de Nisshen: No, the car number of Audi is not yet complete - we're going to fill it. As the replenishment will make a new model SUV, possibly even two of its models. In addition, there will be more sports cars - models between TT and the new S8. The fact that we move from production-based platform to block the production gives us more flexibility and the ability to produce derivatives of the car. If you look at the concept of 2006 Road Jet, presented at the Auto Show in Detroit, slightly elevated and with a small footprint - then we can judge that we have in mind the words of the derivatives of the car.

Audi A2

Four years ago, after the Mercedes A-Class, it became clear that a trifle paunchy and welcome in the most decent car home. Audi - a decent house to stiffness, all fixated on its own solidity. In the guise of Audi A2 is no hint of frivolity inherent kids. Others want to compare with some there ladybirds, frogs and other sweet nonsense - this kid "audioznaya" solidity and pret. Where ever heard to a machine the size of a "Zaporozhets" base color was black lacquer-like habit of chlenovoza. And other colors are cheerful range A2 can not call - all couched in a conservative-soothing colors. Boring, frankly. Nutro also as adults. The man on the A2 peresevshy big Audi, you might not notice the change. Firstly, because there are a lot borrowed from the big ones - for example, corporate chetyrehspitsevy steering wheel (very easy in itself, and even with a full range of adjustments rake: up and down and back and forth), paddle switches, dashboard and even such stylish detail, as samovydvigayuschiesya holders on the center console. Second, because the cabin is very spacious. Four people in it more than comfortably, five of them - quite well, if the rear rider is not very wide in the bone. "Outside a small, inside a large" - the principle that once formed the basis of development of city-car format, implemented in the A2 just brilliant. The machine is solid, comfortable and convenient. That is only with the glove compartment did odd. Was quite possible to make it not so distrofichno-tiny, if not the top of the torpedo was flattened for a device with a shelf handrail.

Audi A8 L 4.2 quattro

This morning I even dressed in a special way: after all have to pretend to be a personal driver of a certain hypothetical big boss. Short leather jacket driver's carefully ironed pants, comfortable shoes are strong and at the same time. Only the cap, such as prescribed by bourgeois standards, did not wear. We like it has been made. Maybe because the personal driver also wants to master the machine sometimes seem, at least on the way to the garage? To equip the workplace. How can there comfortably! And they say that this car only for the boss in the back seat ... Yes, everything is for me the driver! Ergonomics and set various "luxuries of life" is much better than in the car "for the boss behind the wheel" - the new Audi A6. Adjustments to the chair is more, an ashtray in his place, that is to come, and not under his elbow, and in general as something roomier. It is clear that the higher class car, but so much attention to the driver? .. No, it's nice of course. And a heated coaster for him, and small screen TV on-board computer can see and listen to music again without interfering with the boss: localize sound audio system in the driver's position (is there such a function), and fun. But the boss behind it will be boring. No, much to the comfort level is something else - it's already too much. Space for the "couch" - the sea. Even the most beautiful top manager be as comfortable to place their limbs. Chairs, of course, governed by servo - you can organize themselves sofa chaise, and you can build and something like an office favorite leather chair.