The unexpected decision of owners of Audi

In 2010, the Volkswagen plant in Kaluga will cease production of vehicles known to the whole world, the brand Audi. Head of Audi Russia Till Brauner said that the decision was not spontaneous, it was taken long ago. During the crisis, but rather the fall of 2009 Audi began to produce at the Kaluga plant, in order to involve all staff and ensure a full load power plant. But originally it was known that the vehicle assembly in Kaluga was a temporary solution to the German company Volkswagen. From an interview with Till Brauner, it was found that during the production of Audi factory in Russia, sales grew by 28%. Achieved sales of $ 7663 car in five months of this year. Of course, we can not say that the crisis has not affected the brand Audi. But compared with the financial policies of the manufacturers of other brands, which reduced the cost of cars beyond recognition, Audi one of these companies does not apply. They went the other way, creating a program for trade-in. The essence of the program lies in the fact that people who can not afford a new car brands Audi, referring to the managers of each dealership network, can buy second-hand cars of this brand. Age of the cars can be very different, even more than 30 years. Trade-in program is a very good account of itself. She became one of the most effective anti-crisis program. Manufacturers of cars of this brand is not planning to expand the model range of production, in addition to those models that are available now, namely the Audi A4, Audi A5 Coupe, Audi Q5, as well as the Audi A6 and Audi Q7. Ceasing production at Kaluga plant, the company's owners Audi are hoping that sales of cars in Russia is not reduced.